Double-sided Wrap-around Totebags for SomeOne

This was a project with a particularly quick turnaround for the design agency SomeOne, based on Leonard Street, London (http://www.someoneinlondon.com/). I was commissioned to produce a very limited run of tote-bags for a pitch with Goldman Sachs.

The design was quite technically challenging in screen-printed form, as it required a two layer print, on both sides of the bag, but aligned in a manner to allow the text to be read perfectly from back to front. Any deviation would be really noticeable.

I worked out that the best method of producing this "wrap-around" effect would involve using two large fabric screens, mounting board cut perfectly to the dimensions of the tote bags, a fabric table with screen printing hinges and a lot of registration to make sure that the lettering prints in the exact position every time.

 

 

Website Coming V Soon: Quick Update and Proof!

www.simonfitzmaurice.com has had a little floating placeholder for quite a while now, so I'm actively learning dreamweaver as we speak (found a book in a charity shop for just 50p!).

Here is a shot of my homepage. All the type is from my own hand, scanned from sketchbooks then arranged in Illustrator:

Some of the main decisions are being made right now. All the links and functions are working, I just need to edit my content and decide on my general presentation. Experimented with side-scrolling pages rather than vertical scrolling, but some of the images just don't work that way (portrait camera shots that can't be cut down).